Freight transported in the U.S is transported by trucks 70% of the time, and the trucking industry has an expected growth of 25% over the next decade.
Make Use of Good Technology – Make the best of technology and embrace what is out there. Using apps on smart phones for GPS tracking, delivery logs or fuel efficiency. Freight management software and customer relationship software will help you run efficiently and organized.
Provide Value Added Services – Simply matching loads is one thing, but if you want to stand apart, develop a strategy for capacity sourcing and become a trusted partner to carriers and shippers. This could include total ownership of freight movement and helping to understand that freight transportation management isn’t just about price but more importantly about service.
Stay Relevant – Advertising your business, a good website and a blog along with engaging social media are all important digital marketing practices. Freight Brokers who have a strong digital presence significantly increase their chances of expanding their customer and carrier base. Track all your marketing efforts and concentrate on the techniques that work and get rid of the ones that don’t.
Keep Learning – With the accessibility of the internet, education has never been easier. In addition to full on line classes, there are numerous free webinars, case studies and white papers you can learn from. These are valuable resources that can keep you up to date with the industry at minimal or no cost.
Build Relationships –The freight industry is a strong relationship and reputation based business. It’s no secret – people are more likely to buy from a friend than from someone they view as a salesperson. Continue building relationships, even if business is booming. Don’t overlook your current carriers and clients. Maintain regular contact and look for ways to improve and expand opportunities with them. Developing and maintaining relationships is an important factor to a freight brokers success.