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Safety Technology or Driver Retention? It doesn't have to be one or the other.

New Technology In Cab

New technology can scare off truck drivers. No one likes change, and with the average over the road truckload driver hovering around 50 years of age, the profession is rarely on the list of early adopters.

At the same time, the Bureau of Labor Statistics has ranked being a truck driver as the seventh most dangerous job in the US. There are new safety technologies being rolled out that can help reduce the risk of a crash or injury. But drivers may see them as being intrusive, untested, and taking away the professional ability to control the situation that they have exhibited all during their careers.In Cab Technology

Safety VS. Quality - You Can Have Both

So what is a company interested in retaining quality drivers and being on the forefront of fleet safety supposed to do? Do they have to choose one or the other? Well, thankfully as the title indicates, it doesn’t have to be one or the other.

Get Started By Following These Tips

Below are a few tips on how to introduce new technology to drivers and how the technology can improve safety.

  • Be honest and upfront on how the technology will be used in their cabs.

  • Be specific about the safety benefits, and how it works, and how it interacts with the driver operating the vehicle.

  • Don’t just label it as great technology. Give a training course and let the driver’s experience the technology before going live.

  • If you can run the driver through a real-life, on the road demonstration of the technology in action – do so.

  • Conduct the training and then gather driver input and adjust or conduct additional training based on their feedback.

Hopefully by following the above steps you will retain quality drivers and improve safety.

Watch for next week’s blog it will feature more on various in cab technologies.


Topics: culture Drivers Safety