On average, mid-market supply chains ($50M to $150M) replace supply chain providers every 2 to 3 years as they are not achieving continuous ROI improvement and they are not getting the attention they deserve. They’re too big for the small supply chain operators who do not have the technology and processes in place to manage $50M to $150M in supply chain spend. And, they are not large enough to garner the strategic attention from the big industry players who are choosing to focus their improvement energy on the Apple’s and Nike’s that are providing higher supply chain revenues.